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10-10-987: The Real Cost of Dialing 10-10-987

compare 14 10-10 dial around plans Service Analyzed: 10-10-987 (dial-around)
Benchmarked Against: CogniState (1+ long distance)
Looking at: State to state calls
Conclusion: CogniState offers lower cost


10-10-987, the newest dial-around offer from Telecom*USA (the company behind 10-10-220 and 10-10-321) is currently advertised heavily in television spots across the United States. 10-10-987 promises a rate of only 3 cents per minute, plus 46 cents to connect (used to be 39 cents), so one of our visitors emailed us to ask:

"With the advertised 3 cents a minute and 46 cents to connect, just how many minutes do I have to talk to get a true rate of 3 cent per minute?" Short answer: It simply won't happen.



As shown in the table below, even if you should use 10-10-987 long distance to talk for 8 hours straight, your real rate per minute would only come down to 3.1 cents per minute. For a 15 minute call, real cost with 10-10-987 long distance will be 6.1 cents/minute, significantly more than flat rates available from a number of regular long distance carriers - and with a regular long distance carrier there will be no extra "10-10 numbers" to dial.

We DO NOT use or recommend any TeleCom USA services.

Call Length: Call Cost: Cost/Minute:
1 minute $0.49 49¢
5 minutes $0.61 12.2¢
15 minutes $0.91 6.1¢
30 minutes $1.36 4.5¢
1 hour $2.26 3.8¢
2 hours $4.06 3.4¢
4 hours $7.66 3.2¢
8 hours $14.86 3.1¢


When examining the real cost of 10-10-987 we chose the CogniState long distance service as a benchmark. With a state-to-state rate of 3.45 cents per minute, six second billing increments (10-10-987 bills in full minutes only), and no monthly fee, we felt CogniState would be an excellent measuring stick for whether or not 10-10-987 will actually save you money.

So, the big question: How many minutes do I have to talk for a call to be cheaper with 10-10-987 than with CogniState?

The answer: CogniState will be cheaper than 10-10-987 for domestic state-to state calls shorter than 103 minutes, while 10-10-987 will be the cheapest solution for calls 103 minutes or longer. (If CogniState is not available in your area, CogniPhone will be a good solution at 3.89 cent/minute - in this case 10-10-987 makes sense for calls over 51 minutes.)

Please refer to the following table to see how CogniState compares to 10-10-987 at different call lengths.

Call Length: 10-10-987: CogniState: With CogniState:
1 minute $0.49 $0.04 Save 92% ($0.45)
5 minutes $0.61 $0.18 Save 70% ($0.43)
15 minutes $0.91 $0.52 Save 43% ($0.39)
30 minutes $1.36 $1.04 Save 24% ($0.32)
1 hour $2.26 $2.07 Save 8% ($0.19)
2 hours $4.06 $4.14 Lose 2% ($0.08)


Quick Links:
Cogni State (3.45¢ - low in-state rates)
Cogni World (3.49¢ - low international rates)
Cogni Phone (3.89¢ - available in Tier B and Tier C areas)
10-10-987 overview
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